Ethics guide our actions

At PAW, we believe that ethics is the fundamental pillar of our organization. We are committed to offering a transparent, fair, and equitable certification process, based on the following principles:

• Integrity: We act with honesty and transparency in all our interactions, from the initial evaluation to the issuance of the certification.

• Impartiality: We evaluate all candidates objectively, without allowing external factors to influence our decisions.

• Confidentiality: We safeguard the confidential information of our clients and partners, guaranteeing their privacy at all times.

• Competence: Our evaluators are trained professionals who are up to date with the latest trends and best practices in the field of wellness.

• Professionalism: We perform our duties with a high level of professionalism and ethical behavior, always seeking excellence in all our services.

Our commitment to ethics is reflected in:

• Clear and objective evaluation criteria: We establish transparent and evidence-based evaluation criteria, which allow for a fair and consistent evaluation.

• Rigorous, non-burdensome assessment processes: We carry out innovative assessment processes that guarantee the quality of the certifications awarded without constituting a burden on organizations, individuals and companies.

• Continuous training of our evaluators: We invest in the continuous training of our evaluators to ensure that they are always up to date with the latest trends and best practices.

• Appeal mechanisms: We offer clear and transparent mechanisms for candidates to file appeals in case of disagreement with the results of the assessment.

Our basic principles:

• Human well-being: Human well-being is the central axis of our certification processes. This involves ensuring that the activities and practices evaluated not only meet quality standards, but also promote the health, safety and integral development of the people involved.

• Fair working conditions: Promote fair and safe working practices for all workers involved in the supply chain.

• Environmental Sustainability: Promote practices that reduce environmental impact, such as energy efficiency, waste management, and conservation of natural resources.

• Animal Welfare: Prioritize the five freedoms of animals (freedom from hunger and thirst, freedom from discomfort, freedom to express natural behaviors, freedom from fear and distress, and freedom from pain, injury, and disease).

• Transparency: Ensure transparency in all certification processes, including the publication of evaluation criteria and audit results.

• Independence: Maintain our independence from all external interference to avoid conflicts of interest and ensure the objectivity of certifications.

• Continuous Improvement: Promote continuous improvement of industry practices and standards.

By choosing PAW, you can be sure of collaborating with an organization committed to the highest standards of ethics and quality.

We believe in a deep respect for all living beings. Our certifications promote practices that minimize human and animal suffering and protect ecosystems.

At PAW, we know that ethical behavior is essential to building trust. By adhering to a strict code of ethics, we ensure that our certifications are synonymous with excellence and that producers, service providers, clients and consumers can trust them and maintain their validity over time.